John has spent his career in the Life Sciences industry and is an accomplished senior commercial executive with three decades driving corporate growth, expanding top-line revenue and improving EBITDA across the buy-side and sell-side in both corporate and professional services industries. His executive experience includes consulting within complex molecular diagnostics and biotechnology environments. John is currently with Baker Tilly Health Care Consulting, leading the Life Sciences Commercial Excellence Practice. John’s consulting experience also includes his boutique start-up firm, and a PwC consulting pedigree. John’s expertise is derived from extensive experience as a pharmaceutical industry executive and through “strategy meets execution” benchmarking & advisory experience gained from his 12 years as a management consultant working with big, mid-sized and small pharmaceutical, medical device and clinical/molecular diagnostics companies. His management consulting history includes advising executive management clients in pharmaceutical and life sciences companies to address complex growth optimization challenges that include: new product launch planning including brand strategy, market access optimization, customer strategy and innovation, payer-driven market/product access and reimbursement, pricing, trade and multi-channel distribution strategy, sales effectiveness, management and operational process improvement.